Wondering what’s the best content for your SaaS brand? Are blog posts truly that effective? How often should you post? I get it. These questions matter to every SaaS brand manager. You need answers, and the best answers come from solid data.
I’ve crafted over 500 articles in the SaaS niche, so I can confidently say that content writing is crucial for your brand’s success. Yet, I constantly challenge my own assumptions. That’s why I turned to research and rounded up key statistics to measure the real impact of SaaS content.
You might find some data contradictory in this article. However, I aim to present it clearly and let you draw your own conclusions. I’ve sourced information from trusted platforms like Hubspot, Demand Sage, Semrush, Forbes, and more. Kidding about Forbes.
Ready to dive in? Let’s begin.
Blog Relevancy for SaaS Statistics
I couldn’t stress enough how important it is to host a blog on your SaaS website. Blogs are a fantastic way to attract readers and convert them into customers. And data backs this. But let’s look from another perspective.
Posting content on your blog is invaluable because it’s your content. It’s going to be live as long as your website is live. You’re in complete control of it. This level of control and longevity is unmatched compared to other content distribution methods.
Whereas, no matter which social media you use for posting company content, as technologies and platforms evolve – what’s in vogue now can quickly become obsolete (Hello MySpace and Vine). Relying too heavily on these platforms can be risky, as it leaves your content’s fate at the mercy of changing trends and business models.

- A whopping 79% of content marketers rely on blogs to share their content.
- An impressive 98% of SaaS companies host blogs on their websites.
- Nearly 9 out of 10 content marketers make blog content their top priority.
- 76% of content marketers use blog posts to attract potential customers.
- 80% of businesses see positive marketing results through blogging.
- 90% of SaaS companies incorporate blog posts into their online marketing strategies.

- A vast majority, 81% of marketers, see content as a core business strategy.
- 42% of marketers say updating existing blog posts can enhance marketing effectiveness.
- Content creation is a key marketing strategy for 57% of SaaS companies, and SEO accounts for 14.3% of leads from organic search.
- Only 40% of content marketers have a documented strategy.
- Businesses with a content marketing strategy experience 30% higher growth rates than those without one.

- Nearly 90% of marketers think it’s more time-efficient to repurpose old content rather than create new content from scratch.
- 69% of marketers actively dedicate time to SEO.
- The top three goals of content creation are increasing sales, building customer relationships, and boosting brand awareness.
- Content marketing produces over three times more leads than outbound marketing and costs 62% less.

- Blogging can boost your website traffic by 55%.
- Blogs can increase the number of indexed pages by 434% and indexed links by 97%.
- Nearly half of buyers (50%) read a company’s blog before making a purchase decision.
- 80% of businesses prefer to research potential vendors through written content.
- Marketers focusing on blogging are 13 times more likely to see a positive return on investment (ROI).
- Effective content marketing by SaaS companies can lead to a 400% increase in lead generation.
- Content marketing can generate leads up to three times more effectively, with longer-lasting impacts.
- 44% of buyers consume three to five pieces of content before engaging with a vendor.
- 80% of business decision-makers prefer to get company information from a series of articles rather than advertisements.
- 63% of content marketers prioritize building connections with their existing clients.
- A significant 66% of B2B marketers prioritize their audience’s needs over their sales goals when creating content.
- 41% of bloggers produce content based on their own original research.
Posting Frequency Statistics
Do you ever wonder how often you should post on your blog? Probably, your logic says that the more you post – the better. Mostly, it’s true, though not always. While posting regularly can boost your blog’s traffic, it’s not just about the number of articles. It’s the quality of the content that matters. For example, posting well-researched articles bi-weekly might engage more readers than superficial daily updates.

- More than half (55%) of content marketers report that frequent posting positively impacts search rankings.
- Posting 6-8 times a month for newer blogs and businesses is ideal for building topic clusters that fit your brand.
- Companies that publish 16 or more blog posts monthly generate 4.5 times more leads than those that post less frequently.
- 51% of businesses that invest in content marketing publish new content daily.
- In 2021, 22% of bloggers posted new content every week.
- 83% of marketers believe focusing on quality over quantity is more important, even if it means posting less frequently.
- WordPress users generate a staggering 70 million new posts every month.
Content Writing Expenditures Statistics
You already know that investing in content writing is strategic and requires careful budgeting. High-quality content is crucial for engaging your audience.
And you know that you need to publish quality articles frequently. But this comes with a cost. Is it possible to write quality content for cheap? Let’s look at some data.
- Companies spending less than $15,000 per month on content marketing are 74% more likely to see poor performance than those that invest more.
- One team or person manages all content in 46% of organizations, including blog posts, brochures, proposals and ads.
- 54% of content marketers expect their budget to increase in the next year.

- 19% of businesses spend $1-3K on content marketing per month.
- 20% of businesses spend $3-5K on content marketing per month.
- 17% of businesses spend $5-10K on content marketing per month.
- 16% of businesses spend $10K+ on content marketing per month.

- 27% of businesses spend less than $1K on content marketing per month.
- 74% of businesses spending under $1,000 per content piece report poor to unsuccessful strategies.
- 82% of marketers invest in content marketing, 10% are not, and 8% are unsure if their company uses it.
- 72% of the most successful marketers in North America measure the ROI of their content marketing efforts.
- SaaS companies typically allocate between $342,000 and $1,090,000 yearly for content marketing.
- SaaS companies spend about 75% of their revenue on sales and marketing in the first three years.
Articles Types Statistics
Knowing what type of articles to post can be confusing, especially if you’ve just started your SaaS blog. However, the kind of blog posts you choose can significantly influence your success.
How-to guides, case studies, and listicles each play a role in engaging customers at different stages of their journey. For instance, a how-to guide might help new users understand your software, while case studies can sway potential customers during the decision-making phase.

- A whopping 94% of B2B marketers craft short articles and blog posts, which are a cornerstone of their content strategy.
- An impressive 78% of B2B marketers are weaving case studies and customer stories into their campaigns, adding a personal touch and showcasing real-world success.
- The average blog post length in 2023 hit 1,416 words, a massive 77% increase from a decade ago.
- Blog posts that exceed 3,000 words outperform shorter ones by 53%, proving that in-depth content truly resonates with readers.
- 76% of bloggers prefer educational content, with many favoring list-based articles for their clarity and appeal.
- Nearly half (49%) of marketers have found that case studies are powerful tools for boosting sales.
- Bloggers find gated content and roundups to be their most effective types of content.
- Including images and graphics in content can skyrocket engagement by up to 650%, making visuals a must-have for captivating audiences.

- In the SaaS sector, the most successful blogs tend to be lengthy, averaging around 3,000 words.
- In 2021, the average blog post length was 1,416 words. Bloggers who craft posts over 3,000 words (53%) reported seeing the “strongest results.”
- Nearly half (47%) of bloggers typically include two or three images in their posts, but only a tiny fraction (3%) go the extra mile to include ten or more.
- Long-form content, ranging from 3,000 to 10,000 words, is shared more often than shorter posts.
- Images are a staple in 90% of blog posts, yet only 60% feature lists and 59% include statistics.
AI and Content Creation Statistics
Most marketers agree that AI helps in speeding up content production. Also, using AI for content writing is cheap and accessible to everyone. However, AI content tends to be generic and fails to match your tone of voice. And you still need to fact-check the AI content.
So, in order to differentiate from others, you’ll need content quality that you can’t get with AI. You’ll need seriously good writers.
If you’re working on a budget, use AI to draft blog outlines or generate initial content drafts, but do research and refine your content.
- 38% of marketers not using AI take 2-3 hours to write a long-form article.
- 36% of marketers using AI spend less than an hour writing a long-form blog post.
- 76% of content marketers use AI to draft content copy.
- 77% of marketers believe AI helps them create better, more personalized content.
- 79% of businesses see an increase in content quality with AI.
- 71% of businesses are very satisfied with their AI writing tools.
- 39% of marketers say AI-generated content takes 2-3 months to rank.
- 58% of businesses use AI to research content and topic ideas.

- 39% of marketers use AI tools to create content outlines, and 58% use them to write blog posts.
- 47% of marketers use AI to create a content marketing strategy.
- 25% of marketers find that AI automation and chatbots make their marketing strategies more effective.
- 93% of marketers review AI-generated content before posting.
- 65% of content marketers plan to use generative AI tools for content development.

- 43% of bloggers use AI tools to generate ideas.
- 16% of marketers worry about AI replacing their roles.
- 31% of marketers are unsure how to use AI in their content marketing strategies.
- 60% of marketers using generative AI in content creation worry it will harm their brand’s reputation.
- 42% of businesses are concerned that AI content is not original, and 36% find incorporating their unique voice into AI-generated content challenging.
- 81% of marketers say generative AI helps them with various marketing tasks.
Content Production Challenges Statistics
Consistently creating engaging content is challenging. Identifying key issues like writer’s block, resource allocation, and maintaining quality can help in developing more effective content strategies.
- About 37% of SaaS marketing professionals struggle with consistently providing engaging visual content.
- Only 20% of bloggers report getting solid results from their efforts.
- 16% of marketers find it challenging to develop new content ideas.

- 38% of companies have difficulty distinguishing their products and services from competitors.
- 50% of companies find coordinating content efforts between sales and marketing challenging.
- 61% of companies struggle to create compelling content for different buyer journey stages.
- Regardless of industry, the biggest content challenge for businesses is production volume (28%).
- The average blog has a bounce rate of 82.4%.
- 84% of B2B marketers find it difficult to collect data and measure content performance across different platforms.
- Nearly half (43%) of readers admit to skimming through blog posts.
- Bloggers now spend 60% more time crafting their posts than a decade ago.
- 35% of bloggers who invest more than 6 hours on a post report achieving “strong results.”
Outsourcing Content Writing Statistics
Outsourcing content writing can be practical, especially when resources are stretched thin. Hiring freelancers is one way to handle this. It’ll allow you flexibility and access to various writing styles and expertise. However, you’ll need proper writer’s training, and new writers must match your company’s language and tone of voice. You don’t want all of your articles to be different.

Another option is to hire an agency. Solid content writing agencies might provide a more consistent content stream, depending on your needs. They also may be a bit costlier, but you get the complete “done for you” service for that.
- 57% of companies outsource their content marketing efforts.
- Content writing is the top outsourced service for 44% of companies.
- 47% of companies prefer freelance writers to write their content.
- 27% of companies turn to digital marketing and content marketing agencies.
- Nearly 80% of small business owners and marketers write their own content, 17% hire in-house writers and 14% use freelancers.
- 29% of businesses do not outsource content creation.
Conclusion
I’ve presented these statistics without trying to sway your opinion in any direction. Still, these insights outline that SaaS content writing is a challenge nowadays. Especially when done right.
Posting blogs frequently matters a lot, but so does the quality of your content. If you can’t do it yourself, don’t shy away from outsourcing content writing to freelancers or agencies, each with its pros and cons.
While AI can enhance your content creation process, it can’t replace the unique voice and in-depth analysis that your audience values. That said, you must stay committed to producing well-researched, high-quality articles that resonate with your readers and sustain your brand’s integrity.